Dadelo S.A.
Company Overview
Dadelo S.A. is Poland’s largest online seller of bicycle accessories and one of the leading omnichannel bicycle retailers, operating primarily through the CentrumRowerowe.pl platform. The Company combines nationwide e-commerce reach with a network of large-format stationary stores located in major Polish cities, offering a unified assortment, professional bicycle servicing, and fast delivery. Sales are concentrated in four main product groups: bicycles, bicycle parts, accessories, and cycling apparel and footwear.
Business Segments
- E-commerce Retail – online sales of bicycles, parts, accessories and apparel via CentrumRowerowe.pl
- Brick-and-Mortar Retail – large-format physical stores with integrated service points in major cities
- Private Label Products – own-brand bicycles (Unity, Oxfeld) and selected accessories
- Logistics & Fulfillment – centralized inventory and rapid order processing (91% within 24h)
Key Drivers
- Strong growth in bicycle and electric bike demand
- Expansion of omnichannel model combining online and offline sales
- Rising share of higher-priced and technologically advanced products
- Development of private-label bicycle brands
- Improving purchasing terms through scale and supplier diversification
Key Risks
- High working-capital intensity driven by inventory accumulation
- Exposure to demand cyclicality and weather conditions
- Margin pressure from promotional activity and competitive pricing
- FX risk related to EUR and USD-denominated inventory purchases
- Liquidity risk associated with rapid physical store expansion
What to Watch
- Opening of the fifth stationary store in Poland
- Inventory rotation and cash conversion cycle development
- Sales performance of private-label and electric bicycles
- Utilization of newly secured debt financing facilities
- Gross margin stability amid rising volumes
Foundational Analysis
Business Model
Dadelo operates a retail-driven omnichannel business model focused on the sale of bicycles and related products. Revenue is transaction-based rather than subscription-based, with scale benefits achieved through centralized logistics, inventory depth, and purchasing power. Growth is supported by a combination of online reach and physical store presence.
Competitive Positioning
Market leader in Poland’s online bicycle accessories segment with a rapidly expanding physical retail footprint. Competitive advantages include broad assortment availability, fast delivery, private-label offerings, and strong brand recognition of CentrumRowerowe.pl.
Economics & Capital Allocation
Operating profitability improved significantly in H1 2025, supported by strong revenue growth and disciplined cost control. EBITDA and EBIT margins expanded year-on-year despite higher operating scale. Cash flow remains volatile due to inventory build-up linked to growth and seasonality.
Capital allocation focuses on organic expansion through new store openings, inventory investments, marketing, and IT development. Growth is financed via operating cash flows and increased use of debt instruments, including overdraft facilities, revolving credit, and a planned bond issuance program.
Long-term Risks
Sustained inventory growth without corresponding demand, prolonged margin compression, higher financing costs, and execution risk related to rapid store network expansion.
What Would Break the Thesis
- Material deterioration in inventory turnover and liquidity
- Loss of competitive position in online bicycle retail
- Persistent margin erosion due to price competition
- Inability to profitably scale the stationary store network
Full Company Analysis
Dadelo S.A. — Full Analysis
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View News InsteadFinancial Performance
Quarterly Data
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| Metric | 2023Q1 | 2023Q2 | 2023Q3 | 2024Q1 | 2024Q2 | 2024Q3 | 2024Q4 | 2025Q1 | 2025Q2 | 2025Q3 | 2025Q4 | 2026Q1 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Income Statement Revenue (Quarterly) | 28.8M | 70.4M | 57.8M | 54.4M | 105.4M | 79.7M | 41.1M | 83.1M | 159.9M | 134.6M | 66.4M | 143.3M |
| Income Statement Gross Profit (Quarterly) | 7.6M | 20.1M | 15.9M | 16.4M | 34.2M | 26.0M | 12.8M | 25.4M | 52.4M | 42.9M | 20.2M | 45.6M |
| Income Statement EBITDA (Quarterly) | -250.0K | 3.8M | 2.1M | 4.0M | 11.7M | 8.0M | -3.5M | 6.7M | 20.1M | 15.8M | -8.5M | 16.6M |
| Income Statement EBIT (Quarterly) | -927.0K | 2.9M | 1.1M | 3.0M | 10.4M | 6.7M | -4.9M | 5.1M | 18.1M | 13.4M | -11.4M | 13.6M |
| Income Statement Net Income (Quarterly) | -1.0M | 2.7M | 792.0K | 1.9M | 8.3M | 5.4M | -4.1M | 3.4M | 13.6M | 9.5M | -11.1M | 8.3M |
| Costs Selling & Distribution Costs | 7.3M | 16.0M | 13.5M | 11.8M | 22.1M | 17.7M | 14.4M | 18.7M | 31.6M | 27.2M | 22.5M | 29.7M |
| Costs Administrative Expenses | 1.2M | 1.2M | 1.4M | 1.4M | 1.6M | 1.5M | 2.5M | 1.6M | 2.3M | 2.4M | 8.7M | 2.3M |
| Costs Administrative Expenses (LTM) | 1.2M | 2.4M | 3.8M | 5.3M | 5.7M | 5.9M | 7.0M | 7.1M | 7.9M | 8.8M | 15.0M | 15.8M |
| Cash Flow Operating Cash Flow | 5.1M | 13.4M | -12.4M | 8.2M | 15.8M | -9.4M | -27.9M | -43.1M | 22.7M | -39.9M | -59.3M | 30.4M |
| Cash Flow Capital Expenditure | -4.1M | -2.5M | -198.0K | -4.8M | -457.0K | -2.2M | -4.3M | -4.2M | -6.2M | -3.3M | -4.6M | -10.0M |
| Cash Flow Free Cash Flow | 975.0K | 10.9M | -12.6M | 3.4M | 15.4M | -11.6M | -32.2M | -47.3M | 16.5M | -43.2M | -63.9M | 20.4M |
| Cash Flow Depreciation & Amortization | 677.0K | 996.0K | 1.0M | 1.0M | 1.3M | 1.3M | 1.4M | 1.6M | 2.0M | 2.5M | 2.9M | 3.0M |
| LTM Metrics Revenue (LTM) | 28.8M | 99.2M | 157.0M | 211.4M | 287.9M | 297.2M | 280.6M | 309.3M | 363.8M | 418.7M | 444.0M | 504.2M |
| LTM Metrics EBITDA (LTM) | -250.0K | 3.6M | 5.7M | 9.7M | 21.6M | 25.7M | 20.1M | 22.8M | 31.3M | 39.1M | 34.2M | 44.0M |
| LTM Metrics Net Income (LTM) | -1.0M | 1.7M | 2.5M | 4.4M | 13.7M | 16.4M | 11.5M | 13.0M | 18.3M | 22.4M | 15.4M | 20.4M |
| LTM Metrics Net Profit Attributable (LTM) | -1.0M | 1.7M | 2.5M | 4.4M | 13.7M | 16.4M | 11.5M | 13.0M | 18.3M | 22.4M | 15.4M | 20.4M |
| LTM Metrics Operating Cash Flow (LTM) | 5.1M | 18.5M | 6.1M | 14.3M | 25.1M | 2.3M | -13.3M | -64.6M | -57.8M | -88.2M | -119.6M | -46.1M |
| Profitability Gross Margin | 26.3% | 28.6% | 27.4% | 30.1% | 32.4% | 32.6% | 31.1% | 30.5% | 32.7% | 31.9% | 30.5% | 31.8% |
| Profitability EBITDA Margin | -0.9% | 5.5% | 3.6% | 7.3% | 11.1% | 10.0% | -8.6% | 8.1% | 12.6% | 11.8% | -12.8% | 11.6% |
| Profitability EBIT Margin | -3.2% | 4.0% | 1.9% | 5.5% | 9.8% | 8.4% | -12.0% | 6.2% | 11.3% | 9.9% | -17.1% | 9.5% |
| Profitability Net Margin | -3.5% | 3.8% | 1.4% | 3.6% | 7.9% | 6.7% | -9.9% | 4.1% | 8.5% | 7.1% | -16.7% | 5.8% |
| Profitability ROIC | -1.1% | 1.5% | 2.5% | 5.0% | 14.1% | 16.1% | 6.9% | 7.2% | 9.9% | 11.1% | 6.1% | 8.2% |
| Profitability Cash Conversion | -504.0% | 502.0% | -1564.0% | 425.0% | 191.0% | -175.0% | 685.0% | -1278.0% | 167.0% | -420.0% | 536.0% | 364.0% |
| Balance Sheet Current Assets | 110.7M | 118.1M | 119.9M | 135.8M | 157.1M | 164.5M | 201.2M | 238.8M | 247.3M | 277.7M | 341.0M | 379.1M |
| Balance Sheet Current Liabilities | 22.5M | 28.8M | 29.4M | 52.1M | 65.1M | 68.5M | 113.0M | 151.7M | 151.4M | 174.4M | 198.2M | 236.7M |
| Balance Sheet Inventories | 88.3M | 84.3M | 99.3M | 117.3M | 124.3M | 143.2M | 173.4M | 215.9M | 234.1M | 269.3M | 320.4M | 350.1M |
| Balance Sheet Trade Receivables | 11.2M | 11.1M | 9.7M | 14.3M | 14.0M | 14.9M | 14.1M | 18.0M | 10.9M | 7.1M | 18.8M | 26.4M |
| Balance Sheet Trade Payables | 19.0M | 26.7M | 24.9M | 49.9M | 54.2M | 65.1M | 69.7M | 68.1M | 69.0M | 61.1M | 67.3M | 118.1M |
| Balance Sheet Total Equity | 105.0M | 107.6M | 108.5M | 108.0M | 116.3M | 121.7M | 117.6M | 121.0M | 134.6M | 144.1M | 140.1M | 148.5M |
| Balance Sheet Total Debt | 0 | 0 | 0 | 0 | 0 | 0 | 40.0M | 79.5M | 63.6M | 108.2M | 173.8M | 159.3M |
| Balance Sheet Cash & Equivalents | 11.0M | 22.7M | 9.7M | 4.2M | 18.8M | 6.3M | 13.4M | 4.7M | 2.3M | 1.3M | 450.0K | 2.5M |
| Balance Sheet Invested Capital | 93.9M | 84.9M | 98.8M | 103.8M | 97.5M | 115.3M | 144.2M | 195.7M | 195.9M | 251.0M | 313.5M | 305.3M |
| Balance Sheet Net Working Capital | 80.6M | 68.6M | 84.1M | 81.7M | 84.1M | 93.0M | 117.9M | 165.9M | 176.1M | 215.4M | 272.0M | 258.4M |
| Ratios Current Ratio | 4.92 | 4.10 | 4.08 | 2.61 | 2.41 | 2.40 | 1.78 | 1.57 | 1.63 | 1.59 | 1.72 | 1.60 |
| Ratios Net Working Capital to Revenue | 2.79 | 0.98 | 1.46 | 1.50 | 0.80 | 1.17 | 2.87 | 2.00 | 1.10 | 1.60 | 4.10 | 1.80 |
| Ratios Administrative Expenses as % of Revenue | 4.2% | 2.5% | 2.4% | 2.5% | 2.0% | 2.0% | 2.5% | 2.3% | 2.2% | 2.1% | 3.4% | 3.1% |
| Ratios Days Inventory Outstanding (DIO) | 1,118 | 310 | 231 | 202 | 158 | 176 | 226 | 255 | 235 | 235 | 263 | 254 |
| Ratios Days Sales Outstanding (DSO) | 142 | 41 | 22 | 25 | 18 | 18 | 18 | 21 | 11 | 6.20 | 16 | 19 |
| Ratios Days Payables Outstanding (DPO) | 240 | 98 | 58 | 86 | 69 | 80 | 91 | 80 | 69 | 53 | 55 | 86 |
| Ratios Cash Conversion Cycle (days) | 1,020 | 253 | 196 | 141 | 107 | 114 | 153 | 196 | 177 | 188 | 224 | 187 |
Revenue (Quarterly) - Visual Analysis
Revenue (Quarterly) (PLN)
Growth Rates (QoQ% and YoY%)
Data Source: Financial data sourced from company filings and periodic reports. Values in PLN. Margins and ratios stored as decimals converted to percentages for display.
Recent News & Developments
Sentiment Analysis (Last 6 Months)
| Positive | 68% |
| Neutral | 32% |
| Negative | 0% |
Based on 28 articles
Board Member of Dadelo S.A. Acquires Shares in the Company
On June 10, 2026, Agnieszka Mironowicz, a member of the Supervisory Board of Dadelo S.A., executed a transaction to acquire 652 shares of the company at a price of 69.8 PLN per share. The transaction was conducted on the Warsaw Stock Exchange (WSE) under the ticker DAD. This acquisition was disclosed in compliance with Article 19(1) of the Market Abuse Regulation (MAR), ensuring transparency in insider transactions.
The move highlights continued confidence in Dadelo S.A.'s growth prospects by its leadership, reinforcing the company's position as a key player in Poland's cycling retail and e-commerce sector.
Relevance: This insider transaction is significant as it reflects the trust and commitment of the company's leadership, which can positively influence investor sentiment and Dadelo's stock performance on the WSE.
Dadelo S.A. Ceases Quarterly Revenue Estimates Publication
Dadelo S.A., a leading Polish retailer specializing in bicycles and cycling accessories, has announced its decision to discontinue the publication of estimated quarterly revenue figures. The company's management, led by CEO Ryszard Zawieruszyński, stated that the move follows a thorough analysis of the necessity of sharing preliminary, unaudited financial data on a quarterly basis. Instead, Dadelo will provide shareholders with essential updates on its operations and financial performance through regular current and periodic reports, adhering to regulatory requirements.
This decision reflects Dadelo's commitment to ensuring transparency and compliance while optimizing its communication strategy with stakeholders.
Relevance: The announcement is significant as it impacts how Dadelo S.A., a publicly listed company on the Warsaw Stock Exchange, communicates financial information to its investors and aligns with its corporate governance practices.
Dadelo S.A. Announces Capital Increase to Support Incentive Program
On May 26, 2026, the Management Board of Dadelo S.A. approved a resolution to increase the company’s share capital to PLN 2,358,705 through the issuance of 120,000 ordinary bearer shares of Series D, each with a nominal value of PLN 0.20. This capital increase is part of the company’s incentive program established by a resolution of the Extraordinary General Meeting on July 28, 2025. The board also adopted resolutions to amend the company’s Articles of Association and publish a unified text of the updated statute.
The move aims to strengthen employee motivation and align their interests with the company’s long-term growth objectives. The resolutions and updated Articles of Association have been made publicly available for transparency.
Relevance: This development highlights Dadelo S.A.'s strategic focus on employee engagement and corporate governance, which are critical for sustaining its competitive edge in the cycling retail and e-commerce sector.
Board Member of Dadelo S.A. Reports Share Disposal Transaction
On May 25, 2026, Dadelo S.A., a leading Polish retailer specializing in bicycles and cycling accessories, disclosed a transaction involving the sale of company shares by Agnieszka Mironowicz, a member of its Supervisory Board. The transaction, conducted on May 20, 2026, involved the disposal of 6,155 shares at a price of 75.5 PLN per share, amounting to a total value of approximately 464,702.50 PLN. The transaction was executed on the Warsaw Stock Exchange (WSE) under the ticker DAD.
The notification was made in compliance with Article 19(1) of the Market Abuse Regulation (MAR), which mandates disclosure of transactions by individuals in managerial positions or closely related persons. The company has provided the full details of the notification in its official report.
Relevance: This development is significant for Dadelo S.A. as it pertains to insider transactions, which can influence investor sentiment and stock performance on the Warsaw Stock Exchange. Monitoring such activities is crucial for stakeholders and market participants.
Insider Transactions Highlight Increased Share Purchases by Zawieruszyński Family Foundation
Dadelo S.A., a leading Polish retailer specializing in bicycles and cycling accessories, has disclosed insider transactions involving the Zawieruszyński Family Foundation, closely associated with CEO Ryszard Zawieruszyński. On May 20, 2026, the foundation executed multiple share purchases on the Warsaw Stock Exchange (WSE), acquiring a total of 54,921 shares of Dadelo S.A. at varying prices ranging from PLN 71 to PLN 80 per share. The transactions were conducted in three separate notifications, with the largest single purchase involving 23,848 shares at an average price of PLN 76.23 per share.
One notification was later amended due to an error in the reported transaction prices, highlighting the importance of transparency in corporate governance. The cumulative value of the transactions underscores the foundation's confidence in the company's growth trajectory and market position.
Relevance: These insider transactions are significant as they reflect the confidence of key stakeholders in Dadelo S.A.'s business performance and future prospects, aligning with its position as a publicly listed company on the Warsaw Stock Exchange.
Dadelo S.A. Reports Strong Financial Growth in Q1 2026 Amid Expansion Efforts
Bydgoszcz, Poland – Dadelo S.A., a leading Polish retailer specializing in bicycles, cycling parts, accessories, apparel, and footwear, has reported a significant financial performance for the first quarter of 2026. The company achieved a revenue of PLN 143.33 million, marking a remarkable 72.47% increase compared to the same period in 2025. Net profit also surged to PLN 8.34 million, up from PLN 3.37 million in Q1 2025, reflecting a 147.3% growth.
The company attributes this growth to its successful omnichannel strategy, which integrates its online platform CentrumRowerowe.pl with its expanding network of physical stores. In Q1 2026, Dadelo opened its sixth store in Rzeszów, contributing to a 33.02% share of revenue from brick-and-mortar sales. The company plans to open additional stores in Zabrze and Bydgoszcz later in 2026, aiming to operate 10 physical locations by year-end.
Despite the positive financial results, Dadelo faced challenges with its obligations under its Series A bonds. The company failed to meet two financial covenants—EBITDA and Capital Ratio—on December 31, 2025, leading to an increase in the bond's interest margin. However, a meeting with bondholders on May 7, 2026, resulted in an agreement to amend the bond terms, including an early repayment of PLN 50 million scheduled for June 11, 2026, along with a 1.5% premium.
Dadelo's financial indicators showed improvement, with a 9.51% EBIT margin and a 5.82% net profit margin for Q1 2026. The company's inventory turnover improved, reflecting efficient stock management, while its liquidity ratios remained stable despite increased external financing to support its expansion.
Relevance: This article highlights Dadelo S.A.'s robust financial performance and strategic expansion efforts, aligning with its business profile as a growing omnichannel retailer in the cycling industry.
Dadelo S.A. Shareholders Approve Key Resolutions at Annual General Meeting
On May 12, 2026, Dadelo S.A., a leading Polish retailer specializing in bicycles and cycling accessories, held its Ordinary General Meeting (OGM) in Bydgoszcz, where shareholders approved several critical resolutions. The meeting, attended by shareholders representing 68.42% of the company's share capital, addressed a comprehensive agenda, including the approval of financial statements, allocation of profits, and changes to the company’s statute.
Key decisions included the approval of the 2025 financial report, which revealed a net profit of PLN 15.4 million and an increase in equity by PLN 22.5 million. Shareholders voted to allocate the entire profit to the company’s reserve capital. Additionally, the meeting granted discharge of duties to the management board and supervisory board members for 2025, ensuring confidence in their performance. Notably, changes to the company’s statute were approved, with amendments requiring registration in the National Court Register.
Other resolutions included the appointment of Michał Butkiewicz as Chairman of the OGM, the election of a new supervisory board member, Agnieszka Mironowicz, and the dismissal of Wojciech Małachowski from the supervisory board. All resolutions were passed with overwhelming shareholder support, reflecting strong alignment within the company.
Relevance: This article highlights Dadelo S.A.'s governance and financial performance, which are critical aspects of its operations as a publicly listed company on the Warsaw Stock Exchange (WSE). The approval of financial results and strategic decisions directly impacts investor confidence and the company's market position.
Oponeo.pl S.A. Strengthens Majority Stake in Dadelo S.A. Following Shareholder Meeting
Dadelo S.A. has disclosed the list of shareholders holding at least 5% of voting rights during the Ordinary General Meeting held on May 12, 2026. The majority shareholder, Oponeo.pl S.A., retained its dominant position with 6,867,500 votes, representing 85.98% of votes at the meeting and 58.83% of total voting rights in the company. Additionally, Generali Open Pension Fund held 657,208 votes, accounting for 8.23% of votes at the meeting and 5.63% of total voting rights.
This announcement underscores Oponeo.pl S.A.'s continued control over Dadelo S.A., solidifying its influence on the company's strategic direction and operations. The disclosure is relevant as it highlights the governance structure and shareholder dynamics of Dadelo S.A., which are critical for understanding its business decisions and market positioning.
Dadelo S.A. Announces Changes in Supervisory Board Leadership
On May 12, 2026, Dadelo S.A. held its Ordinary General Meeting, during which significant changes were made to the company's Supervisory Board. Wojciech Małachowski was officially dismissed from his position, and Agnieszka Mironowicz was appointed as the new member of the Supervisory Board. The updated Supervisory Board now consists of:
- Michał Butkiewicz - Chairman of the Supervisory Board
- Krzysztof Goluba - Member of the Supervisory Board
- Ernest Pujszo - Member of the Supervisory Board
- Lucjan Ciaciuch - Member of the Supervisory Board
- Agnieszka Mironowicz - Member of the Supervisory Board
Agnieszka Mironowicz brings extensive experience in strategic management, sales, and business development within the telecommunications sector. She previously held leadership roles at Play Iliad Group, T-Mobile Polska, and Netia S.A., where she specialized in B2B sales, customer service, and market strategy development. Mironowicz holds a Master's degree in Finance from the Poznań University of Economics and has completed managerial studies in business psychology at the Warsaw School of Economics.
Her appointment is expected to strengthen Dadelo S.A.'s strategic direction and enhance its focus on sales and business growth.
Relevance: This leadership change is significant for Dadelo S.A. as it aligns with the company's focus on expanding its market presence and improving strategic sales initiatives, which are critical to its omnichannel retail model and competitive positioning in the cycling industry.
Dadelo S.A. Announces Changes to Bond Terms Following Bondholder Meeting
Dadelo S.A., a leading Polish retailer specializing in bicycles and cycling accessories, has announced amendments to the terms of its Series A bonds (ISIN: PLO332200016) issued on October 22, 2025. The changes were approved during a bondholder meeting held on May 7, 2026. Key modifications include the extension of the bond redemption date to June 11, 2026, and the introduction of a one-time additional premium of 1.5% of the nominal value for each bond held by bondholders on the last day of rights determination before redemption. The company’s management board has formally consented to these changes, ensuring their immediate implementation.
The amendments reflect Dadelo S.A.’s commitment to maintaining strong relationships with its investors and ensuring financial stability. As a publicly listed company on the Warsaw Stock Exchange, these developments are crucial to its business operations and investor confidence.
2026 EPS Estimates
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Note: EPS estimates are for informational purposes only and represent our analytical framework, not investment recommendations. These financial results estimates are based on stated assumptions and may change as new information becomes available.
Key Metrics
Company-specific performance indicators tailored to Dadelo S.A.'s business model.
No key metrics available yet
Custom performance indicators for Dadelo S.A. will appear here once available.
Examples of metrics we track:
Data Source: Key metrics are extracted from company disclosures, periodic reports, and management commentary.
Periodic Report Publication Calendar
| Quarter | Publication date |
|---|---|
| Q1 | 2026-05-20 |
| H1 | 2026-08-18 |
| Q3 | 2026-11-17 |
| Quarter | Publication date |
|---|---|
| FY | 2026-03-18 |
Schedule reflects the most recent ESPI announcement for each fiscal year. Past publication dates are shown in grey.