Benefit Systems Explores New Markets and Expansion Opportunities
Benefit Systems S.A., a leading provider of non-pay employee benefits, continues to actively analyze investment opportunities both in Poland and internationally, according to Marcin Fojudzki, a member of the company’s management board. While no acquisitions comparable to the MAC Group deal in Turkey are expected in the short term, the company remains open to strategic growth through acquisitions rather than solely relying on organic development.
The acquisition of MAC Group has encouraged Benefit Systems to consider entering new markets via acquisitions, marking a shift from its traditional approach of starting with card-based operations. Despite increased debt levels following the MAC acquisition, the company’s financial position remains secure, with a net debt-to-EBITDA ratio of 0.7x, providing room for further investments.
Benefit Systems reported strong performance in the fitness sector, with nearly 2.4 million sports cards issued across all markets by the end of Q3 2025. The company plans to add approximately 130,000 new cards in Poland and 100,000 in EU markets by 2026, alongside significant growth in Turkey. Additionally, it aims to open at least 70 new fitness clubs across Poland, Turkey, and other markets in 2026.
While the company expects operational profitability in Poland to remain stable next year, improvements are anticipated in EU markets, driven by increased card usage and the full-year consolidation of MAC operations in Turkey. However, breakeven in the EU fitness segment is unlikely before 2027 due to competitive pressures and market saturation.
Benefit Systems projects modest growth in average revenue per user (ARPU) in Poland and the EU, with no significant price increases planned. The Turkish market is expected to see accelerated card growth and improved margins, with profitability in the fitness segment anticipated by 2027.
Relevance: This article highlights Benefit Systems S.A.'s strategic focus on expansion and operational growth, aligning with its business model of integrating sports card sales with fitness club management to drive synergies and enhance service quality.