Benefit Systems Targets Significant Growth in Sports Card Subscriptions and Fitness Club Expansion by 2026
Benefit Systems S.A., a leading provider of non-pay employee benefits, has announced ambitious growth plans for 2026, aiming to add approximately 130,000 new sports cards in Poland and at least 100,000 cards in its European Union markets. The company has already surpassed its 2025 target of 280,000 new cards across Poland and international markets, with a total of 2.376 million sports cards issued by the end of Q3 2025.
In Turkey, Benefit Systems anticipates a significant year-on-year increase in sports card subscriptions, driven by the full-year consolidation of its MAC Group acquisition, which is expected to contribute to a positive gross margin in the Turkish market. The company also projects a low single-digit year-on-year growth in average revenue per user (ARPU) in Poland and the EU for 2026, with operational profitability in Poland remaining stable and improvements expected in the EU segment.
Additionally, Benefit Systems plans to open at least 20 new fitness clubs in Poland, 30 in Turkey, and 20 across other international markets in 2026. The company continues to explore investment opportunities both domestically and abroad to strengthen its market position.
According to Emilia Rogalewicz, a member of the management board, the growth in sports card numbers has exceeded expectations, with the company already surpassing its annual target for 2025 within the first two months of the final quarter.
Relevance: This article highlights Benefit Systems S.A.'s strategic focus on expanding its flagship MultiSport card program and fitness club network, which are core components of its business model and growth strategy in Poland and international markets.