Benefit Systems Expands MultiSport Card International Acceptance, Targeting 4.2–4.8 Million Users
Benefit Systems S.A. has introduced international acceptance for its MultiSport card, granting users access to over 11,000 sports and recreational facilities across six countries. As of the fourth quarter of 2025, the company reported 2.5 million active cardholders, including 1.78 million in Poland, 680,300 in the EU segment (Czech Republic, Slovakia, Croatia, and Bulgaria), and 56,600 in Turkey. The long-term market saturation potential for the MultiSport card is estimated at 4.2–4.8 million users.
With the new international functionality, adult users with verified identities and virtual MultiSport cards in the mobile app can now enjoy seamless access to facilities abroad under the same terms as in their home country. This development aligns with Benefit Systems' strategic goals for 2025–2027, aiming to solidify its position as the leading provider of sports cards both in Poland and internationally.
The MultiSport program, which has been operating in Poland for over 20 years, is now available in Croatia, Bulgaria, the Czech Republic, Slovakia, and Turkey, marking a significant step in the company's global expansion.
Relevance: This article highlights Benefit Systems' strategic growth and international expansion, reinforcing its leadership in the non-pay employee benefits market and aligning with its business model of integrating sports card sales with facility management.